With a dream to have an impact, Little Brown Jug builds a home in Winnipeg's historic Exchange District in 2016. An overlooked hundred year-old building is given new life and a company (of believers) is assembled.
We're all in with nothing to hide.
From our open-concept brewery, LBJ starts out brewing only one beer, 1919 Belgian Pale Ale. We brew it over and over and over again to create a beer that is good by any standard. We take the same intention and precision and apply it to craft every new beer we add.
We're for people.
Little Brown Jug makes and sells beer. While we're at it, we work to make things better for our people, customers, and community. We started small but with the right tools. Our few employees turned into many. Training opportunities, professional career paths and a healthy workplace grew. We consider the needs of our customers and our planet through our building design and emphasis on social gathering. We invest in our community through partnership, sponsorship and collaboration. Ultimately, we want our employees to be proud to work here and our customers to be proud to drink here.
We're for process
You can't fake it. It may be time consuming and difficult to master, but anything worth doing is worth doing well. Since we focus on simple styles with less to hide behind, we continually hone our techniques to make good, reliable beer. Our process means beer done better.
We give a damn.
We don't need to change the whole world, it is about the impact we make on one person. Then the next person and the next. It's not something you normally hear from people who make beer, but we're not afraid to say we give a damn.